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Crowdfunding: The Power of People—Business Beginnings Series
May 5, 2017

By pooling together small contributions from many people, crowdfunding harnesses the collective power of the crowd. © SFC/Shutterstock

Crowdfunding harnesses the enthusiasm of social networks to raise money to fund a project. Crowdfunding websites enable anyone with an idea to raise money from virtual strangers and eliminate many of the barriers to seeking capital from traditional investors and institutions. Fundraisers solicit small monetary contributions in exchange for various rewards.

(Pamphlets, 2 pgs.)

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